The Oxford Dictionary defines creativity as relating to or involving the use of the imagination or original ideas to create something.
In a nutshell, creativity could be seen simply as the ability to give life to new ideas and concepts and discover fresh approaches to solving a problem.
Applying this concept to an organisational context, creative employees might have the ability to think outside the box and to look at a challenging situation with a fresh and open-minded view, or they may have the natural drive to turn problems into opportunities.
